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Job Req: 1605
Company Entity: Blackboard Inc.
Community: Student Success
Location: United States
Date Posted: Oct 5, 2022
Senior Marketing Operations Manager
Remote – US
Anthology offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. Our mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals.
We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company.
For more information about Anthology and our career opportunities, please visit www.anthology.com.
Anthology’s Student Success organization supports Higher Education institutions to improve their student acquisition and retention functions. We do this through a broad set of capabilities that improve student engagement, student satisfaction, and outcomes. Our platform and solutions give institutions an efficient, financially sustainable way to deliver services through the enrollment and learning process. Our goal is to build a better education experience for everyone by extending institutional resources to meet the growing demands of learners.
Our Marketing and Enrollment division within our Student Success organization is looking for a knowledgeable, results-oriented Senior Marketing Operations Manager to join our client-facing marketing delivery team and work directly with our Higher Education partners as well as with internal stakeholders. We’re focused on helping our clients navigate digital marketing and recruit students confidently by making data-driven decisions that address the big challenges facing their institutions today.
The Senior Marketing Operations Manager will be responsible for driving performance across marketing services clients by managing processes to monitor and improve digital marketing performance and marketing strategies for Anthology’s Higher Education clients. They will monitor performance for ongoing clients and collaborate in the development of a strategy to launch new clients and improve results with other marketing leaders. Through analysis and reporting on strategic KPIs, the Senior Marketing Operations Manager will shape effective strategies to attract and engage clients’ target audiences and to convert marketing interest into leads and, ultimately, enrollments. This role will be responsible for overseeing any technology platforms or resources that will impact and improve the delivery of marketing services including marketing automation tools, creative asset, and performance management, as well as reporting and data analytics tools. They will also have their pulse on current marketing trends that drive engagement and high performance as well as trends in higher education and will use these findings to collaborate with the marketing team to develop highly effective marketing assets and optimize campaigns.
Specific responsibilities will include:
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.
This position is not available for candidates residing in the following states: CO, CA, MA .