Senior Director, Marketing and Enrollment Delivery

Senior Director, Enrollment and Retention Services

Remote – US

The Opportunity:

Anthology offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. Our mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals.  

We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company. 

For more information about Anthology and our career opportunities, please visit www.anthology.com.

Over the past 10 years, Anthology has developed capabilities to help institutions grow enrollment and improve retention. Anthology Student Success offers institutions a set of connected capabilities to make measurable and sustainable impacts on the student experience. Our portfolio encompasses the full spectrum including supporting strategic planning efforts, full-service marketing and enrollment management, student support and retention coaching. The results lead to increased revenue, better management of costs, and more efficient use of resources which help ensure the long-term health and viability of the institution.

Anthology’s Marketing and Enrollment organization within Student Success is looking for a knowledgeable, results-oriented Sr. Director of Enrollment and Retention Services to join our client-facing enrollment delivery team, work directly with our Higher Education partners, and drive results for overall enrollment and retention performance. We’re focused on helping our clients navigate successful enrollment growth and student success confidently by making data-driven decisions that address the big challenges facing their institutions today.

The Sr. Director, Enrollment and Retention Services will be responsible for leading Anthology’s enrollment and retention practice serving higher education. This person will work directly with our institutional partners and internal resources on the implementation and delivery of all services and capabilities related to enrollment and retention coaching. This includes management of Enrollment Delivery and Performance Leadership. In addition, the Sr. Director will be responsible for providing executive-level strategic and functional expertise to Sales, Enrollment Operations, and Product Marketing teams on the full spectrum of these services. To be successful in this position, the Sr. Director must possess a deep and fluent understanding of the market trends impacting Higher Ed enrollment success.

The ideal candidate will bring over 7 years of experience working most recently in fields related to enrollment management, admissions, and/or retention coaching. This person will possess a drive for cultivating these skills and have an expert understanding of strategic enrollment management as well as an understanding of the factors impacting student retention and persistence. Direct experience within the higher education sector is required. This person will report directly to the VP and General Manager of the Student Success organization and serve as a senior member of the Student Success organization within Anthology.

This role will have a direct and significant impact on the success of Anthology’s growing marketing and enrollment services division. The responsibilities include:

General Management of Enrollment Business Solution

The Sr. Director’s primary responsibility is to drive the enrollment and retention coaching solution performance for clients and its overall book of business. This means driving performance and lending executive-level support to sales growth (both renewals and new sales), revenue growth, expense management and contribution margins. The functions within this area include ownership of pricing strategies, support of sale performance, and accountability for revenue tracking and growth. The success of the Sr. Director’s contributions and related performance incentives will tie directly to the success of the Enrollment and Retention Solution and associated P&L.

Team Leadership

Through strategic Enrollment & retention delivery and performance, lead a growing 100-person organization by providing strategic vision, direction, career coaching and development.  Build and evolve the team and the resources required to exceed client expectations and expand the business.  Ensure that the team’s functional budget is managed while ensuring adequate allocation of resources within available expense.

Enrollment/Retention Expertise

The Sr. Director is expected to bring significant experience and insight related to the marketing and enrollment functions to the Student Success organization. They must be highly adept at structuring enrollment strategies for driving tuition growth and an overall return on the client’s investment. The Sr. Director must be able to recognize and implement best practices that elevate conversion rates throughout the student enrollment funnel, increase application yield rates, and mitigate retention risk. This requires a high degree of comfort in analyzing enrollment and retention reporting metrics, data, and KPIs to ensure effectiveness of the Anthology coaching services. This person must be an expert in these areas such that they can easily relay and act upon proven best practices drives marketing performance for campaigns that drive enrollment growth for institutions. This individual will manage the people and processes needed to develop strong, high-performing marketing campaigns for universities with unique and varied goals, objectives and needs. This person must possess a deep understanding of market research, digital marketing, brand strategy, and conversion marketing in addition to being innovative to drive ongoing trends in education.

Marketing Strategy

• Managing the development of strategic marketing plans for clients utilizing market landscape research to provide insights for media and creative teams to incorporate into strategy
• Driving performance for existing clients by collaborating with internal teams to launch action plans and drive paid media and enrollment improvement
• Overseeing the development processes and templates to support marketing team in strategy planning, reporting, and client business reviews
• Partnering with account management to provide subject matter expertise to clients when needed to support client health and strategy
• Utilizing data and analytics to drive testing opportunities and optimization of marketing campaigns
• Developing and managing standardized metrics that integrate and inform paid media and creative strategy
• Building repeatable processes and methods for managing client work in marketing internally across teams and with clients
• Managing, mentoring, and developing the talents of marketing strategy team

Solution Quality

As the chief architect for this service, the Sr. Director is the most qualified person to provide input and assessment on the quality of the operational delivery.  It will require him/her to be directly involved in leadership conversations, decisions on significant changes to processes, and operational updates of significance.  They are also responsible for outlining specific processes that Operations should be leveraging to ensure the intended results on behalf of the client.  This includes developing a formal onboarding process of management and advisors and implementation steps and processes. Ultimately, the Sr. Director and their team is accountable to the success of our enrollment and retention clients, as demonstrated through enrollment performance, renewal rates and increased ARR.

Technology and Systems

This person will play an important role in all on-going efforts to bring additional technology and tools forward to improve our offering. This may include CRM, marketing automation, BI tools, automation, and other related platforms that will drive scale and efficiency for both the business and our clients.

Superior Client Service

The Sr. Director is expected to provide Anthology clients with superior service and executive-level sponsorship. With the help of account managers, they must be able to accurately set expectations, onboard new clients, map priorities and processes, manage commitments, and respond with urgency to client concerns. Superior communication, executive presence, and customer service skills are a must for this role as this person will be seen as an escalation point of contact.  As a senior member of the team, the Sr. Director is expected to deliver on impeccable quality management, excellence, and polish on every client deliverable or interaction. Success in this role will be directly connected to each client’s delight and satisfaction which ultimately translates to renewals, references, and project expansion.

Sales Support

As the leading subject matter expert on these services, the Sr. Director will be responsible for playing a significant supporting role to the Anthology Sales organization. This involves providing executive-level, subject matter expertise in sales presentations or meetings, helping to architect the best solution portfolio for each client based on their specific goals, and approving pricing/proposals related to these services. They will also be called upon to develop realistic and achievable customized solutions to meet high-value client needs.

Solution Innovation

Leveraging their seasoned background in enrollment management, the Sr. Director must define, document, and champion a roadmap for Anthology’s solution that exceeds client expectations, drives the market forward, and offers innovation. This requires a close relationship with existing and prospective clients, understanding the competition, and a relentless analysis of performance data.  Working closely with our experts in Product Marketing, the Sr. Director has responsibility for clearly defining the components of the solution, explaining our unique benefits, and points of differentiation. They are responsible for initiating and leading pricing exercises on enrollment and retention solutions, while ensuring adequate margins and resource allocation, working closely with Finance and Business, Planning and Analytics. The Sr. Director is responsible for supporting Sales and Marketing teams with input on marketing materials and internal training required to promote the enrollment and retention solutions.

The Candidate:

Required skills/qualifications:

• Bachelor's degree
• 10+ years of progressively advanced experience in Higher Ed Enrollment, Admissions, and/or Retention, either for-profit or non-profit
• 7+ years of management experience, leading direct and indirect teams
• Fluency in and understanding of enrollment-related technologies such as HubSpot, Hobsons Radius, SalesForce.com, and/or TargetX
• Strong analytical skills with a proven record of strategic data-driven process improvements
• Superior executive-level customer service and client-facing skills
• Excellent problem-solving and critical thinking skills
• Superior communication and presentation skills, both written and oral
• Independent, self-starter with strong prioritization, project management and coordination skills; and ability to excel in a fluid, cross-functional team environment
• Demonstrated analytical and organizational skills
• Ability to consistently perform under the pressure of deadlines and other administrative demands
• Ability to thrive in a fast-paced, results-oriented, collaborative, flexible environment
• Strong sense of ownership and accountability to performance metrics

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.  
 

Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.

This position is not available for candidates residing in the following states: CO, CA, MA

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