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Sr. Product Marketing Manager

Job Req: 2041
Company Entity: Anthology
Community: Product Line Management
Location: United States
Date Posted: Sep 1, 2022
Remote: Yes
Travel Requirements: Occasional

Job Description

Senior Product Marketing Manager

United States

 

 

The Opportunity: 

Anthology offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. The company’s mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals.   

  

 

We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company.  

  

 

For more information about Anthology and our career opportunities, please visit www.anthology.com. 

 

 

As a Senior Product Marketing Manager, you will have the amazing opportunity to drive product marketing activities for Anthology’s robust set of EdTech solutions, services, and integrations across a large ecosystem of partners. The Product Marketing organization has the unique responsibility of supporting Anthology’s global go-to-market execution, launching new innovations across our teaching and learning, educational operations, and student lifecycle engagement solutions while showcasing Anthology’s vision for the future. You will define client value proposition of our solutions in partnership with product management and sales, deliver memorable teacher and learner success stories, support the broader corporate marketing efforts to drive marketing pipeline, and highlight Anthology’s vision of a holistic set of tools and services that drive intelligent experiences across institutions.

 

 

Specific responsibilities will include:

  • Crafting inspiring EdTech solution and product messaging with proof points, competitive differentiation, and captivating storytelling
  • Partnering with the Anthology corporate marketing teams to produce demand campaigns, host in-person and virtual events/webinars, and nurture clients through their purchasing and renewal journey.
  • Researching and defining buyer and influencer personas that identify specific pain points and goals within their institution and align those with the value of Anthology solutions and services.
  • Partnering with product management, sales, client experience managers, and engineering teams to showcase our product roadmap execution and market alignment.
  • Partnering closely with the sales enablement teams to provide and maintain market insights, product innovation, and competitive differentiation to win more deals.
  • Designing and producing core product market collateral including blog posts, websites pages, webinars, white papers, eBooks, infographics, data sheets, and pitch decks to support Anthology’s solution, product, and service value.
  • Working closely with the product management and analyst relations team to support industry analyst surveys and reports. Continuously update and brief analysts on Anthology’s innovation, client success, and market growth.
  • Supporting research into competitive threats and challenges to position the value and differentiation of Anthology’s solutions and services in the evolving EdTech market.

 

 

The Candidate: 

Required skills/qualifications: 

  • Bachelor’s Degree in Education, Marketing or related field required.
  • Excellent communication and presentation skills, both written and oral
  • Ability to thrive in a fast-paced, collaborative, results-oriented environment
  • Self-starter with strong sense of accountability
  • Passion for Higher Education, Student Success, and EdTech solutions/services
  • Experience with Learning Management Systems (LMS) is beneficial to this role.

 

 

Preferred skills/qualifications: 

  • Experience in Higher Education, either non-profit or for-profit

 

 

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.    

 

 

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression,protected military/veteran status, or any other legally protected factor. 

 

 

This position is not available for candidates residing in the following states: CO, CA, MA

 

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