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Senior Brand Manager, Voice

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Job Req: 2138
Company Entity: Anthology
Community: Global Marketing & Communications
Location: United States
Date Posted: Dec 22, 2022
Remote: Yes
Travel Requirements: Occasional

Job Description

Senior Brand Manager, Voice

Remote – US

 

 

The Opportunity:
Anthology offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. Our mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals. 

 

 

We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company.

 

 

For more information about Anthology and our career opportunities, please visit www.anthology.com.

 

 

Are you an exceptional writer and storyteller with a passion for brand building? A strategic thinker with a knack for crafting and pitching compelling concepts? If you have a strong grasp of how brand voice helps distinguish a brand and a desire to help shape that voice, you could be the right candidate for the Senior Brand Manager position at Anthology.

 

 

We are seeking an experienced writer and creative leader to join our in-house brand team. The successful candidate will lead a team of copywriters and help elevate the Anthology brand by guiding our personality and voice; driving content strategy; and ensuring clear, concise, and consistent communication across a broad range of channels —website, ads, sales material, email, video scripts, case studies, and more, with a strong focus on demand gen. This role requires minimal travel (a few engagements per year).

 

 

Specific responsibilities include:

  • Facilitating strategic conversations on project goals, positioning, and content strategy with stakeholders
  • Idea generating and conceptualizing creative campaigns and working with the creative team to execute
  • Establishing, and educating on, brand voice playbook and guidelines
  • Partnering with global demand gen team to analyze, test, and optimize content performance
  • Overseeing delivery expectations in terms of both timeframe and level of copywriting and creative standards; providing day-to-day leadership and management that inspires content innovation and helps bring our brand to life

 

 

The Candidate:

Required skills/qualifications:

  • Minimum eight years’ experience delivering strategic, creative content in an ad agency or marketing firm, or as part of an in-house marketing team, preferably with a B2b focus
  • Ability to share a strong portfolio of writing samples
  • Highly developed understanding of brand strategy and management, and brand voice in particular
  • Excellent oral and written communication and presentation skills - especially adept in pitch scenarios
  • Very strong grasp of grammar and AP style
  • Ability to lead a team in a virtual environment
  • Strategic thinking skills with ability to conceptualize campaign initiatives

 

Preferred skills/qualifications:

  • Experience working with higher ed or EdTech
  • Solid understanding of best practices in email communications and SEO

 

 

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.    

 

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expressionprotected military/veteran status, or any other legally protected factor.

 

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