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Marketing Manager, UKI & Northern Europe

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Job Req: 2190
Company Entity: Blackboard (UK) Limited
Community: Global Marketing & Communications
Location: United Kingdom
Date Posted: Dec 29, 2022
Remote: Yes
Travel Requirements: 25% Travel

Job Description

Regional Marketing Manager

Remote – UK

 

 

The Opportunity:

Anthology offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. Our mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals.   

  

 

We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company.  

  

 

For more information about Anthology and our career opportunities, please visit www.anthology.com. 

 

 

As Regional Marketing Manager, you will be responsible for developing, managing, and executing all aspects of the marketing programs focusing on creating awareness, demand, and engagement related to Anthology's products and services for both existing clients and prospects across the UKI and Northern Europe. There is also a key focus on retaining our existing clients within this region. You will employ marketing best practices and regional scalability and develop further innovative ideas to drive Anthology’s demand in the region. To create the demand, you will leverage marketing programs directly developed and launched locally and through participating in global campaigns.

 

 

Reporting to the Director of Regional Marketing, EMEA, you will work closely with regional sales teams and the other members of the central marketing team to develop, align, and execute on go-to-market activities, pipeline contribution, and tracking the results of the marketing campaigns.

 

 

Primary responsibilities will include:

  • Managing the UKI & Northern Europe annual marketing plan, working with the Director of Regional Marketing, marketing colleagues within EMEA, sales teams, and partners
  • Working closely with country manager to ensure marketing resources and activities are prioritized to support new business and retention targets
  • Creating and organizing marketing content for programs, leadership pieces from initial copy development to asset and campaign production, for strategic campaigns in the region
  • Developing, managing, and executing all aspects of the marketing programs focusing on creating demand and retention for Anthology’s products and services from both existing clients and prospect and develop further innovative ideas to drive Anthology's business in the region
  • Managing lead nurturing, automated life-cycle messaging, event-triggered, and prospect-facing email campaigns
  • Planning and executing a series of cross-format events from industry leadership forums to series of webinars and deliver measurable ROI
  • Building and maintaining a close collaboration with the sales organization, including coordination of the development of regional specific marketing programs, follow-up activities, pipeline contribution, result tracking, and team communication
  • Becoming fluent in the marketplace dynamics, client segment needs, roles, and personas and developing and helping to execute scalable marketing activities based on this client-centric and segmented approach
  • Generating reports and analysis to support marketing key performance indicators such as lead generation, lead follow-up, and lead conversion

 

 

The Candidate:

Required skills/qualifications:

  • University degree or equivalent in marketing, communication, or business
  • At least 6 years of marketing experience working in B2B industry, tech vendor, or educational technology arena
  • Proven track record of driving successful positioning and content strategy for marketing programs across multiple markets
  • Strong planning and project management skills and the ability to effectively manage multiple projects, prioritize, be detail-oriented, and meet deadlines
  • Proactive communicator and track record of strong teamwork and collaboration with all levels of an organization
  • Experience managing and operating field events, customer conferences, and exhibitions
  • Previous experience with HTML email, marketing automation platforms (e.g. Eloqua) managing online programs and campaigns
  • Excellent writing, proof-reading, copywriting, and editing skills
  • Passionate and customer-centric
  • Ability to create compelling messages for different target audiences
  • Ability to travel across UKI & New Northern Europe and internationally as required

 

 

Preferred skills/qualifications:

  • Prior education industry experience

 

 

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.   

 

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.  

 

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