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Head of Marketing – Europe, Middle East & Africa

Job Req: 2589
Company Entity: Blackboard (UK) Limited
Community: Global Marketing & Communications
Location: United Kingdom
Date Posted: Jan 3, 2023
Remote: Yes
Travel Requirements: 25% Travel

Job Description

Head of Marketing – Europe, Middle East & Africa

Remote – United Kingdom

 

 

The Opportunity:

Anthology offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. Our mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals.

 

 

We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company.

 

 

For more information about Anthology and our career opportunities, please visit www.anthology.com.

 

 

As Head of Marketing – Europe, Middle East & Africa, you will be responsible for developing, managing, and executing all aspects of the marketing programs focusing on creating awareness, demand, and engagement related to Anthology’s products and services for both existing clients and prospects across EMEA. There is also a key focus on retaining our existing clients within this region. Reporting to the Senior Director of International Marketing, you will work closely with regional sales teams and the other members of the central marketing team to develop, align, and execute on go-to-market activities, pipeline contribution, and tracking the results of the marketing campaigns.

 

 

The ideal candidate is a passionate, customer-centric marketer with the ability to create compelling messages for different target audiences. This person will employ marketing best practices, regional scalability, and develop further innovative ideas to drive Anthology’s demand in the region. To create the demand, the candidate will leverage marketing programs directly developed and launched locally and through participation in global campaigns.

 

 

Primary responsibilities will include:

  • Managing the EMEA annual marketing plan, working with the Senior Director of International Marketing, marketing colleagues, sales teams, and partners
  • Working closely with the Vice President of Sales, EMEA and country managers to ensure marketing resources and activities are prioritized to support new business and retention targets
  • Leading a team to plan and execute integrated marketing campaigns that cover various channels including digital, events, partnerships, direct mail, email, content, and more that deliver measurable ROI
  • Leading, developing, managing, and executing all aspects of the marketing plan that is focused on creating demand and retention for Anthology’s products and services from both existing clients and prospects and developing further innovative ideas to drive Anthology’s business in the region
  • Collaborating effectively with other teams to perform enablement activities, marketing automation, and full-funnel activities that nurture leads and promote closings
  • Building and maintaining a close collaboration with the sales organization, including coordination of the development of regional specific marketing programs, follow-up activities, pipeline contribution, result tracking, and team communication
  • Becoming fluent in the marketplace dynamics, client segment needs, roles, and personas and developing and helping to execute scalable marketing activities based on this client-centric and segmented approach
  • Utilizing reports and analysis to support marketing key performance indicators such as lead generation, lead follow-up, and lead conversion
  • Managing a team of marketing staff and occasional contracting staff across the region
  • This role requires occasional travel

 

 

The Candidate:

Required skills/qualifications:

  • University degree or equivalent experience in marketing, communication, or business
  • At least 10 years of marketing experience working in B2B industry, tech vendor, or educational technology arena
  • Proven track record of driving successful positioning and content strategy for marketing programs across multiple markets
  • Strong planning and project management skills, and the ability to effectively manage multiple projects, prioritize, be detail-oriented, data-driven, and consistently meet deadlines
  • Proactive communicator with a track record of strong teamwork and collaboration with all levels in an organization
  • Experience managing and operating field events, customer conferences, and exhibitions
  • Previous experience managing digital programs and campaigns
  • Excellent writing, proof-reading, copywriting, and editing skills
  • Ability to travel across the EMEA territory and globally as required

 

 

Preferred skills/qualifications:

  • Prior education industry experience

 

 

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.    

 

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.  

 

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