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Demand Operations Manager

Job Req: 3898
Community: Marketing
Location: Bogota, Colombia
Date Posted: Jun 10, 2024
Remote Type: Remote

Job Description

Demand Operations Manager

Remote - Colombia

 

*ONLY CVs SUBMITTED IN ENGLISH WILL BE CONSIDERED*

 

The Opportunity:

Anthology offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. Our mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals.

 

We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company.

 

For more information about Anthology and our career opportunities, please visit www.anthology.com.

 

Anthology’s Digital Marketing and Demand Operations team works to combine information from all marketing core systems to enable real time data-driven decisions. As Demand Operations Manager, you will report to the Director, Demand Operations and your focus will be to lead the data management and reporting capabilities of our CRM, Salesforce, and Marketing Automation Platform, Eloqua.

 

You will help optimize lead qualification, lead scoring, nurturing, and the conversion of leads into sales opportunities. You will work closely with the global Marketing team to help develop, track, and improve the success of campaigns across the markets for Anthology.

 

Primary responsibilities will include:

  • Developing and implementing best practices to measure sales and marketing effectiveness, to help drive new business, cross-sell, and retention
  • Testing, maintaining, and improving lead management, lead routing, and reporting efforts for Anthology’s Marketing team using different systems
  • Working with the Marketing Data and Analytics team to optimize campaign lists, house lists, and segments in Anthology’s marketing automation system (Eloqua) and Anthology’s CRM (Salesforce) to strengthen campaign and engagement results
  • Organizing and managing Salesforce campaign hierarchy
  • Tracking key performance indicators (KPIs) to measure the success of marketing and sales initiatives
  • Supporting monthly and quarterly marketing reporting needs
  • Working closely with internal and external teams, including the wider Marketing team, contractors, and external agencies
  • Travel: approximately <10%

 

The Candidate:

Required skills/qualifications:

  • Degree in Marketing, Communications, or Business, or equivalent work experience
  • 2-5 years of experience working with marketing and sales automation platforms such as Salesforce and Eloqua
  • Strong planning and organizational skills and ability to effectively manage and prioritize multiple projects
  • Keen eye for detail
  • Ability to work independently and as part of a team
  • Fluency in written and spoken English at CEF B2 level or above

 

Preferred skills/qualifications:

  • Experience with marketing and sales automation in a B2B environment
  • Experience with Google Analytics
  • Experience with Power BI                          

 

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.   

 

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor. 

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