Job Req: 4285
Community: Marketing
Location: United States
Date Posted: Nov 27, 2024
Remote Type: Remote
Director of Marketing, Demand Generation & Marketing Operations
Remote - United States
The Opportunity:
Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Our mission is to empower educators and institutions with meaningful innovation that’s simple and intelligent, inspiring student success and institutional growth.
The Power of Together is built on having a diverse and inclusive workforce. We are committed to making diversity, inclusion, and belonging a foundational part of our hiring practices and who we are as a company.
For more information about Anthology and our career opportunities, please visit www.anthology.com.
We seek a highly motivated and experienced Director of Marketing to lead our demand generation strategy and marketing operations team. The ideal candidate will drive the implementation of our integrated campaign approach and full lifecycle lead generation strategy. They will oversee always-on digital marketing, lead tracking and reporting, marketing operations, SEO, and nurture campaigns while collaborating on the overall content strategy and account-based marketing.
Additionally, the candidate should have a strong understanding of Salesforce, 6sense, Eloqua, and SiteImprove and be someone who has built, operated, and scaled marketing technology stacks and related processes to drive demonstrable business impact. They will also be responsible for tight alignment with sales operations and delivering a regular reporting cadence to sales leaders.
Primary responsibilities will include:
The Candidate:
Required skills/qualifications:
Preferred skills/qualifications:
Pay range is $135,000- $150,000/year depending upon experience. We use national and industry-specific survey data to assist in determining compensation. Additionally, we consider factors such as external market rate, budget for the role, and the compensation rates of current employees performing the same function. Some roles will have variable pay.
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.